MISSION

To enrich the human experience by producing classic American musicals and plays. To educate, prepare and promote exceptional talent to achieve their fullest as artists, leaders, and global citizens.

VISION

To be an arts education and performance center where art and artists of all disciplines are WELCOMED and CELEBRATED and NURTURED.

IMPACT

2024–2026

23 Youth Productions

111 Pro Performances

12,108 Patrons

200+ Class & Camps

1,955 Enrollments

5,192+ Instructional Hours

100% Creatives Paid

2 Free Community Festivals

1 Theater

1 Academy

274 Jobs Created

For more than 20 years, TexARTS has served as the premier nonprofit performing arts organization in the Lake Travis region—bringing together professional theatre, arts education, and community engagement in the heart of Lakeway.

Today, TexARTS welcomes thousands of patrons, students, artists, and visitors annually through year-round professional productions, youth theatre, educational programming, special events, and community experiences at our permanent campus serving the Lake Travis region and beyond.

TexARTS audiences travel from across Central Texas, throughout the United States, and beyond to experience intimate, high-quality productions in our state-of-the-art professional theatre. More than 70% of patrons attend from outside of Lakeway, with over 27% visiting from outside the Austin MSA, generating meaningful economic impact for local hotels, restaurants, and businesses.

TexARTS currently reaches audiences representing multiple states, countries, and hundreds of zip codes annually through performances, camps, classes, events, and community programming.

Beyond audience impact, TexARTS also supports a growing creative economy by employing professional actors, directors, choreographers, musicians, designers, instructors, and technicians from across Texas and the nation. TexARTS regularly collaborates with professional artists from New York and other major arts markets to bring exceptional talent and artistic experiences to the Lake Travis community.

Our permanent home has expanded TexARTS beyond performances and classrooms—creating a vibrant cultural destination for theatre, education, special events, rentals, and community connection in the heart of Lakeway.

HISTORY

Founded in 2005, TexARTS has grown from a small community arts initiative into the premier nonprofit performing arts organization serving the Lake Travis region and beyond.

Over the past two decades, TexARTS has evolved into a thriving professional theatre and arts education organization producing year-round professional theatre, youth productions, arts education programs, camps, special events, and community experiences. What began as a modest educational and performance program has become a vibrant cultural destination in the heart of Lakeway.

TexARTS has produced more than 100 professional productions and has served thousands of students and audience members through performances, classes, camps, and outreach initiatives. Today, TexARTS welcomes patrons and students from across Central Texas and beyond while continuing to expand its artistic and educational impact.

Under the leadership of former Executive Director Jarrett Mallon, TexARTS experienced a significant period of renewal and organizational growth. During his nearly decade-long tenure, the organization expanded its programming, strengthened its community presence, and successfully navigated the unprecedented challenges of the COVID-19 pandemic by pivoting to virtual instruction and streaming performances—ensuring the arts remained accessible during a critical time for both students and audiences.

TexARTS entered a transformational new chapter under the leadership of Executive Director Sandy Cox. In just 18 months, TexARTS successfully designed, renovated, and opened a new permanent home in Lakeway featuring a state-of-the-art theatre, academy, and event facility. This milestone established a long-term cultural anchor for the community and dramatically expanded TexARTS’ ability to serve audiences, students, artists, and community partners throughout the region.

Today, TexARTS operates a full professional theatre season alongside a comprehensive academy offering instruction in acting, musical theatre, dance, and voice for students of all ages. TexARTS also serves as an important employer within the creative economy, hiring professional actors, directors, choreographers, musicians, designers, technicians, and educators from across Texas and the nation.

TexARTS alumni have gone on to perform and work on Broadway, national tours, cruise lines, television, film, regional theatres, and leading collegiate arts programs. At the same time, TexARTS remains deeply committed to its local mission: creating meaningful artistic experiences, strengthening community connections, and ensuring the arts remain accessible and thriving in the Lake Travis region for generations to come.