Marketing Manager

JOB SUMMARY

TexARTS is a 501c3 nonprofit professional theatre organization located in Lakeway, TX. In addition to our world-class educational programming, we produce a full season of main stage plays, musicals, and cabarets. TexARTS is dedicated to offering high-quality theatre in and welcoming and nurturing all students from all walks of life. 

We are looking for a Marketing Manager to collaborate with the Artistic and Executive Directors on developing marketing strategies and infrastructure with the goals of stimulating demand and organizational growth as measured by relationships developed, new acquisitions (audience members and students), revenue (ticket sales, student registrations) and audience and student retention. 

We are looking for full-time highly creative, artistically talented, well-organized, self-disciplined marketer with the ability to multi-task and manage simultaneous projects. Our Marketing Manager must be an outside-the-box thinker, calculated risk taker, and enjoy interacting with a diverse range of people, all while being comfortable with budgets, spreadsheets, and analytic data. The Manager of Marketing and Outreach will manage our contracted graphic designers and printers and the marketing plan and calendar as directed by the Executive Director. They will report to our Executive Director and collaborate closely with the Artistic Director and Production Directors, and work day-to-day alongside our Production, Education and Office/Box Office Managers.

Salary range:  $31,205 – $43,150 annually based on qualifications and experience. You must be available to work in our office and spaces in Lakeway, TX with one remote day/week. No relocation funds can be provided. 

Required

• A degree in Marketing, Communications, Public Relations, Business, or a related discipline. 
• Graphic design, web design, Photoshop, photography, and video editing experience and skills  
• An appreciation of the Performing Arts and Arts Education

Preferred:

• Nonprofit operations knowledge and experience 
• Experience working in a professional theatre setting.

Short-term Deliverables

• Collaborating with the Artistic and Executive Directors and board members on developing an organizational identity and identifying a primary target market
• Collaborating with the Artistic and Executive Directors on developing a cohesive brand and marketing strategy
• Managing the process of creating a new logo, new website, and developing a style-guide for the organization 

Core Responsibilities

• Overseeing, managing, and protecting the brand and voice of the organization 
• Researching competitors’ prices and services and providing reports and recommendations to the Executive and Artistic Directors
• Collaborating with the Artistic Director to determine audience segmentation for each show and program in an effort to determine market placement, unique graphic designs, and promotional and advertising opportunities while maintaining brand consistency.
• Researching and understanding our various audience segments; understanding both demographics and psychographics and applying that understanding toward marketing strategy
• Developing meaningful relationships with community partners
• Overseeing the creation and distribution of all marketing materials including but not limited to: season guides, annual reports, show posters, playbills, advertisements, venue signage, email campaigns, program fliers, and brochures.
• Overseeing the creation of printed Development content including but not limited to sponsorship guides, solicitation requests, and stewardship materials. 
• Collaborating with the Artistic and Executive Directors on creating annual marketing budgets and calendars, managing the budget and calendar, and executing tasks as assigned
• Managing the analytics process and data to ensure marketing strategies are having the desired impact with metrics such as but not limited to: response rates, click throughs, cost-per-acquisitions, and customer-lifetime-value.

Day to Day Tasks

• Managing the graphic design timeline and contracted designers to ensure all designs and publications are created on time and on budget.
• Managing and updating the organization’s website for impact and ease of use
• Managing the company’s SEO to expand our audience and broaden our reach.
• Approving and editing outgoing communications
• Conducting regular and ongoing audience and student research to be shared across the organization to inform decision-making.
• Identifying, executing, managing, and measuring the success of advertising opportunities such as but not limited to: Google Ads, Facebook Ads, Community Impact, Peach Jar, and Do51 within budget.
• Strategically determining impactful community events to attend and scheduling and managing TexARTS’s participation. 
• Developing and maintaining a unique and impressive tabling kit (posters, fliers, and swag) for all outreach events (i.e. career and camp fairs) 
• Representing TexARTS at Outreach events when appropriate.
• Strategically developing and managing creative promotional events within budget.
• Attending Production Meetings as necessary to understand the unique artistic vision for each production as articulated by the Director, Designers, and Artistic Director and reflecting that vision in show promotions and advertisements.
• Creating and executing email campaigns, including but not limited to the monthly newsletter and promotional e-blasts.
• Managing the organization-wide email database 
• Creating promotional video for each main stage production
• Strategically utilizing social media platforms and ensuring selected mediums are active at an intentional cadence.
• Managing and monitoring activities across social media platforms (Facebook, Instagram, YouTube, Google, Yelp, LinkedIn, and TicTok) which includes but is not limited to: daily posts, content generation, and responding to comments when necessary. 
• When necessary, delegating the creation of social media content to appropriate staff members, students, and guest artists. 
• Liaising with community partners in publicizing our shows and programs
• Liaising with community partners in the placement of advertisement in our playbills 
• If designated by the Executive Director, serving as the organization’s primary point of contact for media relations. 
• Developing and maintaining relationships with outside media partnerships, sponsors, and advertisers 
• Crafting and delivering press releases and press packets as assigned.
• Assisting the Executive Director and Development staff on the generation of solicitation and stewardship materials  
• Photographing performances and events as assigned 
• Keeping marketing digital materials (i.e. files, designs, agreements, process and strategy documents) organized and accessible in Google Drive (or other cloud-based software as determined by the Executive Director)
• Attending board and committee meetings as necessary to lend your expertise and perspective.
• Assisting the Executive Director, Development staff, and board members on the execution of our Amplify Austin peer-to-peer fundraising campaign and annual Fundraising Event
• Learning and understanding Actors’ Equity stipulations regarding media usage rules and partnering with Stage Managers and the Production Manager to ensure rules are followed.
• Keeping in appropriate and respectful contact with guest artists to utilize their contributions to the marketing and community outreach processes. 
• Collaborating with the Box Office Manager and Executive Director on the décor of the organization’s windows, lobbies, and other front-facing spaces

To Apply
Please submit a cover letter, resume, three professional references, and links to any examples of your work to employment@tex-arts.org with the subject line: Marketing and Outreach Manager.